Holly Privacy Policy

Last Revision: 2014-01-05

Henning Koch Software ("HollyCorp" or "we") has created this privacy policy (the "Policy") to explain our privacy practices so you will understand when and how information is collected, used, disclosed and protected with respect to our Holly services ("Service") and Web site located at https://hollyapp.com/ ("Site"). By registering with the Site or by posting Contributions to the Site, you consent to the privacy practices described in this Policy.

Because of changes in technology and the growth and development of our business, HollyCorp may need to modify this Policy from time to time. Changes to this Policy are discussed at the end of this document.

1. TYPES OF INFORMATION WE COLLECT ABOUT YOU

HollyCorp collects, uses and discloses two types of information: Personal Information and Non-Personal Information. "Personal Information" is information that is directly associated with a specific person or entity such as a user's name, initials or nickname, e-mail address, and user-chosen ID and password. "Non-Personal Information" is information that, without the aid of additional information, cannot be directly associated with a specific person or entity.

2. CHILDREN

The Site is not intended for children under 13 years of age. We do not knowingly collect information from children under the age of 13.

3. GATHERING, USE AND DISCLOSURE OF NON-PERSONAL INFORMATION

A. Gathering Non-Personal Information

B. Use of Non-Personal Information

HollyCorp analyzes Non-Personal Information gathered from Site users to help HollyCorp better understand how the Site is being used. By identifying patterns and trends in usage, HollyCorp is able to better design the Site to improve users' experiences, both in terms of content and ease of use. HollyCorp does not link information gathered using cookies and Web Beacons to Personal Information.

C. Disclosure of Non-Personal Information

We use cookie technology to: (i) collect information so that we can improve our Site by seeing which areas and features are most popular; (ii) personalize the Site and improve the Site experience; (iii) allow you to visit the Site without re-entering your member ID and/or password; and (iv) to store your list of trees when you use the Service without a user account.

We may share Non-Personal Information about our users in the aggregate with third parties for various purposes, including to help us better understand and improve our Service, and for advertising and marketing purposes.

4. COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION.

A. Collection of Personal Information

As defined above, Personal Information is information that can be directly associated with a specific person or entity. We collect a range of Personal Information from and about Site users. Much of this Personal Information is information provided by users themselves when they register with the Site or when they subscribe to a paid Plan. For example, when you register with the Site to use the Service, you may submit your e-mail address and create a user-chosen ID and password for your use when accessing the Service. Or when you subscribe to a paid Plan, you may submit your billing address and credit card information. In addition, we may collect and retain information that identifies you personally when you send us comments, questions or suggestions, or if you send to us job application, resumes, or other business contacts.

Site users are under no obligation to provide HollyCorp with Personal Information of any kind, with the caveat that a user's refusal to do so may prevent the user from using certain Site features. BY REGISTERING WITH THE SERVICE, OR BY POSTING CONTRIBUTIONS TO THE SERVICE, YOU CONSENT TO THE USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION AS DESCRIBED IN THIS "COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION" SECTION.

B. Use of Personal Information

HollyCorp may use the Personal Information a user submits for any purposes related to HollyCorp's business purposes, including, but not limited to: (i) understanding a user's needs; (ii) generating statistical studies; (iii) estimating audience size; (iv) measuring aggregate traffic patterns; (v) understanding Site demographics, customer interest and other trends about users; (vi) improving Services, information and products; (vii) communicating back to the user; (viii) providing a user with Services or support; (ix) updating the user on Services, information and products; (x) personalizing the Site for the user; (xi) notifying the user of any changes with the Site which may affect the user; (xii) enforcing terms of use on the Site; and (xiii) allowing the user to access Services or otherwise engage in activities the user selects.

C. Disclosure of Personal Information

As described in Section 4(A) ("Collection of Personal Information"), users may, at their option, disclose their own Personal Information by any means they choose. HollyCorp will also disclose Personal Information, in the following circumstances:

5. COLLECTION AND USE OF INFORMATION BY THIRD PARTIES NOT COVERED BY THIS POLICY

Third parties are under no obligation to comply with this Policy with respect to Personal Information or Non-Personal Information that users provide directly to those third parties or that those third parties collect for themselves (including, without limitation, Google as described in Section 3(A)(iii)). Please be aware that we may provide links to third party Sites as a service to our users and we are not responsible for the content or information collection practices of those sites. HollyCorp does not control the third party websites accessible through the Site. This Policy does not apply to information provided to or gathered by third parties that operate them. Third parties' privacy policies will differ from those of HollyCorp. Therefore, we encourage you to review and understand third parties' privacy practices before visiting third party sites or providing third parties with information, and take those steps necessary to, in your discretion, protect your privacy.

6.SECURITY

HollyCorp takes reasonable precautions to prevent unauthorized release, corruption, or loss of your personal and project data. However, neither people nor security systems are foolproof. Therefore, while we have taken efforts to guard your personal information, we cannot guarantee its absolute security.

7.MODIFYING YOUR PERSONAL INFORMATION

If you are a registered user of our Service, you may retrieve, update, and delete your personal information by sending a request to contact@hollyapp.com.

8.UPDATING THIS POLICY

We may revise and update this Policy if our practices change, as technology changes, or as we add new services or change existing ones. HollyCorp will alert registered users by email if this policy is revised. In addition we will update the "Last Revision" date set forth above. It is therefore important that you register with the Site and notify us if you change email addresses. If you do not provide HollyCorp with a current email address, you should regularly check our Policy whenever you use the Service to see if it has been updated since your last visit.

9.CONTACTING HOLLYCORP

Any questions about this Policy should be addressed to Henning Koch Software, Treustr. 9, 86157 Augsburg, Germany, or by email at contact@hollyapp.com.